Dubai’s real estate scene is entering a new digital chapter as Emaar, the emirate’s largest and most influential developer, unveils VYOM—a powerful digital platform designed to give property owners and investors full control over the resale of their homes.
With VYOM, Emaar property investors can now list, manage, and sell their homes entirely online—bringing speed, autonomy, and transparency to a traditionally complex and broker-heavy process.
A Seamless, Owner-Led Experience
Whether based in Dubai or overseas, Emaar homeowners can now bypass traditional agents by using VYOM to:
- Create resale listings
- Upload property images and descriptions
- Manage and respond to buyer inquiries directly
- Track offers and interest in real-time
"This is a transformative step in Emaar’s ongoing digital evolution, offering a smarter, frictionless alternative to traditional resale methods,” Emaar said in its launch announcement.
The developer also confirmed that rental functionalities are coming soon, allowing owners to lease their properties through the same platform—making VYOM a full-spectrum solution for property management.
Mohamed Alabbar: VYOM Is a Mindset Shift
Speaking on the platform’s significance, Mohamed Alabbar, founder of Emaar, emphasized that VYOM represents much more than a tech upgrade.
“VYOM is more than a platform—it’s a new way of thinking about property resale. It puts autonomy, trust, and speed into the hands of our customers,” he said.
He added that in an evolving real estate environment, digital solutions like VYOM help eliminate pricing inconsistencies, market opacity, and communication gaps—long-standing pain points for property sellers and buyers in the region.
A New Benchmark for Digital Real Estate
Dubai’s market has been steadily shifting towards digital transactions, with expectations that more major developers would embrace tech-driven models. Emaar’s move now adds weight and momentum to that trend.
"With the biggest names such as Emaar and Damac now offering such an option, there will be intense pressure on other developers to follow suit," said a market analyst.
In fact, just weeks ago, Damac Properties launched an e-commerce property portal enabling users to:
- Explore luxury properties through interactive 3D tours
- Check real-time inventory
- Reserve units in seconds
- Access personalized agent links with lead attribution and tracking
Damac's platform also includes full expression-of-interest (EoI) and invoicing functionalities, highlighting the rapid digitalization of Dubai’s real estate ecosystem.
Empowering Global Investors
For Emaar, the launch of VYOM is especially strategic. The developer has a massive base of international investors—many of whom seek easier, faster, and more transparent ways to manage their Dubai property portfolios. VYOM makes it possible for these clients to resell (and soon rent) their homes with confidence and control, no matter where they are in the world.
The Future of Real Estate is Digital
As digital platforms like VYOM become the new standard, Dubai’s real estate market is poised for greater efficiency, reduced friction, and increased investor participation—especially from global buyers looking for hassle-free entry and exit points.
VYOM is live now for resale listings—and soon, for rentals. The digital future of real estate is here, and Emaar is leading the charge.
