Property Blog by Edwards and Towers

Damac Introduces Affordable Waterside Living in Dubai

Written by Molly Johannsen | Jan 31, 2025 7:25:11 AM

Dubai’s luxury property market is opening up to a broader range of buyers with the launch of Riverside Views, a new residential project by Damac Properties. Positioned in Dubai Investment Park, this development offers affordable waterside living with one-bedroom apartments starting at Dh888,000 and two-bedroom units priced from Dh1.42 million. Completion is slated for May 2028, with a flexible 70:30 payment plan available for buyers.

Expanding Affordable Luxury

Damac Properties continues to cater to evolving buyer preferences by introducing projects that merge luxury with accessibility. Amira Sajwani, Managing Director at Damac Properties, highlighted the significance of Riverside Views, stating:

“We are proud to continue listening to our customers' feedback and bringing truly desired products to the market. Riverside Views introduces a collection of stylish one- and two-bedroom apartments housed within eight uniquely themed clusters.”

Following the success of Damac Lagoons and Damac Islands, this project signifies a strategic move to attract buyers looking for upscale yet affordable options in Dubai’s real estate landscape. Compared to Damac Islands, where townhouses start at Dh2.25 million, Riverside Views presents a significantly lower entry price point, making it an attractive investment option.

Investor and Market Appeal

The sub-Dh1 million pricing for a one-bedroom unit has garnered strong interest from estate agents and investors alike. Given the integrated water features and community facilities, the project is expected to have significant demand.

Damac’s reputation for developing water-centric communities, such as Damac Lagoons (2021) and Damac Islands (2024), has solidified its appeal among a new generation of buyers. Market analysts suggest that Riverside Views targets individuals seeking an entry into Dubai’s luxury property market at a competitive price.

Exclusive Features and Strategic Location

Beyond affordability, Riverside Views offers a unique blend of greenery and waterfront aesthetics, fostering a tranquil yet vibrant lifestyle. Key highlights of the development include:

  • Five distinctive dining options, including a floating island restaurant
  • A Zen spa, catering to wellness and relaxation
  • A hydroponic-enabled farm, providing fresh produce daily

The project’s proximity to Expo City Dubai and Al Maktoum International Airport further enhances its long-term investment potential. Industry insiders believe that as the larger Riverside cluster expands, property values in the vicinity could rise, making it a lucrative investment for early buyers.

Global Outreach and Launch Success

Damac executed a global marketing campaign for Riverside Views, targeting key markets such as India, Japan, China, Russia, and the US. The project launch in Dubai was attended by Bollywood superstar Shah Rukh Khan, further elevating its visibility and appeal.

With Riverside Views, Damac Properties is redefining luxury waterside living by making it more accessible. As Dubai continues to evolve as a global real estate hub, projects like these will play a crucial role in attracting both residents and investors looking for a blend of affordability, luxury, and strategic location. For those eyeing long-term growth potential, Riverside Views could be the next big investment opportunity in Dubai’s dynamic property market.